For the International World Music Festival in Bratislava, we refreshed the visual identity and communication to connect with a younger audience. We built the campaign around the idea of travel and translated it into new visuals, animations, typography (including a custom font), and the tone of voice the festival uses in its outreach. From this foundation, all campaign outputs emerged - a teaser video, press release, radio spot, social media assets, and a website in a refreshed visual language.